Visual Profiling (VP) is a qualitative method of analysis of visual artefacts. The concept was developed in analogy to criminal profiling: in both contexts the challenge is to derive far-reaching conclusions from just a few traces.

The procedure is based on the professional experience of an artist and on the scientific method of "objective hermeneutics".

VP is the prerequisite for Visual Resources Development (VRD): the development of visual resources in your corporation – and elsewhere.

VRD is a term analogous to human or natural resources development.

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